Take Your Brand to New Heights on Social Media
For a marketer, the end
goal is always to make the brand stand out and get the attention of the target
audience. Gone are the days when the only way to achieve that was to pay a huge
amount to TV, newspapers and radio for a limited time slot. With the use of
social media, you can directly reach the people you want to address, and even
solve their queries on a personal basis. Thus, social media has emerged as the
biggest platform for building a brand identity and all emerging brands are
using different tactics to get noticed. If you are about to jump onto this
bandwagon, here are some useful tips to get you started!
1.
To
start off, you need clarity. For that, it is important to define your branding goals in terms of what
you want to achieve. Accordingly, you can start shaping your marketing strategy
and select the social media platforms accordingly. All social media platforms
do not have the same purpose or the same crowd, so it is important that you are
aware of the right platform.
2.
Develop
a strong
brand statement that
has a brief but concise description of who you are, your expertise in your
arena and what you are here to serve the customers. This will cement your
position in the minds of the target consumers.
3.
Once
you have identified who your customers are, and what social media platform they
are present on, build a web
presence that is strong and ubiquitous. It is only through continued exposure that
you will be able to grab their attention.
4.
Build a
branding strategy that
is a good mix of quality content and regular updates of your brand to increase
engagement and traffic from the consumer end. Make sure this strategy and all
the content is in line with your brand identity and tailored to the interestsof your target group.
This will ensure the customers like your content and recognise your brand no
matter which platform they see you on.
5.
It
is very important that you remain equally responsive on all social media channels. Engage with every
query and complaint, try to resolve them as empathetically as possible and try
to respond as swiftly as you can.
6.
Identify
the right influencers whose body of work
is in sync with your brand goals. You can reach out to them to create content
that promotes your brand. This is a good strategy as these influencers have a
huge fan following in their respective niches.
7.
Make use of
analytics to
get a real picture in terms of numbers as to whether the marketing strategies
are working, and to what extent. Identify the areas that need improvement and
work accordingly.
These were the steps you
need to follow to build yourself a relevant brand identity online. We hope you
find them useful, and soon launch your own successful brand!
Post a Comment