Reliance Retail’s private labels outpace top fashion brands like Puma, Nike on Ajio

Reliance Retails private brands of Avaasa Mix N Match, Teamspirit, DNMX and Netplay are four of the top five selling brands on Ajio this year, underscoring the companys strategy of pushing its own private brands from various channels. Puma was the only outside brand among the top five. The same brands formed the top five at Ajios Big Bold Sales in July.

via Economictimes

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