Indian women athletes' stellar Tokyo show is making waves not just in the sports arena

Brands that had bet on athletes prior to the games, such as Visa, Thums Up and Adidas, are reaping the benefits. Global card payment brand Visa, which signed Sindhu and launched ‘a million cheers’ campaign on television and digital platforms including YouTube and social media, is escalating its campaign centered on her as a Team Visa athlete.

via Economictimes