Jio's Answer To Amazon and Flipkart

In a move to compete in the online grocery service segment, Reliance has launched its JioMart. The move is seen as rivaling Walmart’s Flipkart and Amazon in the large Indian market where no company has come out clear at the top. Damodar Mall, CEO of the grocery retail said that the service has been initially launched in 200 towns across the country.

A pilot of the online grocery service, JioMart delivery was carried out late last month by Reliance in Mumbai. The latest venture by the Indian Conglomerate was launched amid the coronavirus. Damodar Mall tweeted “Never waste a crisis, they say” and added “A wise colleague mentioned today, Alibaba also flourished starting from the SARS crisis”.

The product catalog on Jiomart’s website will expand soon after the lockdown restrictions aimed to curb the spread of coronavirus cases are eased. Reliance sold 9.99% stake in its digital units, Jio Platforms to Facebook for $5.7 billion. The partnership will let Reliance capitalize on the 400 million strong user base of social media platform Whatsapp in India, to offer digital payment services to small grocery stores in India.

The company has integrated its customer user base from Reliance Fresh and other retail businesses into their latest business, JioMart. This is like an online avatar of the Reliance Fresh which the company has launched after testing the waters for a month, challenging other players in the market like Big Basket, Amazon Groceries, Flipkart, Milk Basket, and Grofers.

How to register:
For a user to place an order, they will have to log on to since the app is currently not available on the Google or Apple Play Store. The website offers a wide range of products like dairy and bakery, fruits and vegetables, baby care, personal care, home care among other products.

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