Advertise Your Food Truck Without Spending A Bomb

The food truck industry is growing rapidly by the day. Given their affordable rates and availability of simple food, they are a runaway hit with officegoers and students. A great plus point of food trucks is that they make a lot of sales every single day, so you are mostly assured of getting only fresh food. This makes food trucks a great business opportunity. If you are considering venturing into a food truck but are limited in funds, we say divert your funds towards the food quality and spend as less as possible on advertising. Wondering how to accomplish this? Read on!

Location-based online advertising: To succeed in any business these days, you need to build a strong presence online. The best part is, you can do a lot of it for free. Start out by creating a page on social media and promoting it in your close circle. Social media marketing is proven to be one of the most cost-effective and efficient ways of creating brand awareness, maintaining relationships with customers and acquiring new ones. Be sure to post all the updates on the page and keep engaging with interested customers on a one-to-one basis.

Publicise the ingredients: When the world is slowly moving towards mindful and healthy eating, it is time for you to bust the myth that all food from food trucks are unhealthy. This comes from the fact that the customers do not know the source of the ingredients and how much oil is being used in the food etc. If you can provide complete information about the ingredients, where they are sourced from, the calorie count and the nutritional profile, it will make the customers choose your truck over the others. At the very least it will generate positive buzz on social media.

Publicise your location: This is one of the best ways to keep reminding your customers where they can find your food truck. They may not turn up immediately but if they can retain your presence, they will most likely check the place out when they are in the neighbourhood. This is the kind of retention you are aiming for. Use location-specific hashtags for this and also use the check-in feature on google to select exact locations. Posting a photo of the truck around recognizable landmarks or buildings is even better.

Publicise your schedule: Customers often decide on-the-go where they want to eat. Being available for them exactly where they are, when they are, is the biggest challenge a food truck faces. To overcome this, work significantly to let your customers know where and when they can find you. You can broadcast your schedule and location on your social media handles as well as through texts and emails to customers you already have. You can attach google maps along with the social media posts to help people find you easily.

These are some of the best ways you can ensure maximum retention from your customers without having to spend a lot on marketing campaigns. We hope these tips work for you, and your business turns out to be a total success!