Publicis Bags PepsiCo India's Media Mandate
![](https://img.etimg.com/thumb/msid-93195654,width-1070,height-580,imgsize-11770,overlay-economictimes/photo.jpg)
One of the largest advertisers in the country, PepsiCo India's media billing is close to ₹600 crore annually. WPP Companies, which held the consolidated duties - media, creative and digital - for almost three decades, were not part of the process.
via Economictimes
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