FMCGs say can only tweak trade terms, but distributors demand margin parity

The All India Consumer Products Distributors Federation (AICPDF) has written a letter to over two dozen top consumer companies, including Hindustan Unilever, Procter & Gamble, Dabur, Marico, Godrej and Tata Consumers, urging them to not give preferential treatment to any channel on the basis of order volume, and instead offer equal margins to everyone.

via Economictimes