QSR chains wage marketing war on speed

India's biggest quick service restaurant (QSR) chains are now waging a marketing battle on speed for further consumer acquisition, with faster deliveries and dine-in services amid improved sales of both dine-in and deliveries. Yum! Brands owned-KFC is set to reduce take-away services time, while Domino's has reduced delivery time in locations with higher density. McDonald's, too, said focus on speed of service remains one of its key focus areas.

via Economictimes