Meme to Buzz: Hunt for hottest tickers creates a new gray market on Wall Street

Research shows stocks with tickers that are actual English words enjoy advantages like lower spreads and greater liquidity. But crucially, theyre also more popular with less-sophisticated investors. Its a potential game-changer now the retail crowd is driving as much as a quarter of U.S. equity trading volume, and a behavioral quirk thats especially important for funds.


via Economictimes

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