BlueJeans: Airtel’s Video Conferencing App

As an answer to Jio’s newly launched video conferencing app, JioMeet, Airtel has launched its own video conferencing app, BlueJeans. The telecom major in India that has seen a downfall in recent times has partnered with Verizon-owned BlueJeans to bring the JioMeet rival to the Indian market. However, there is one difference between the offerings from both the companies. Jio’s solution is available for both, end customers and enterprises whereas Airtel is initially targeting enterprise customers and will offer it to the consumers later as well.

It’s not just JioMeet that Airtel’s offering will be up against, they will also have to face the heat from popular video conferencing solutions like Cisco Webex, Zoom, Microsoft Teams, and Google Meet. The use of video conferencing apps has been on the rise since the breakout of the pandemic across the world. The situation has forced everyone to stay indoors and continue their business.

Airtel will initially offer the app free of cost to its customers for the first 3 months. As per the official announcement from the company, the customers will have to register on the website by submitting their details. Once the details have been submitted, the trial version of the service will be activated in 24 hours. The telecom major has also promised competitive prices once the trial period is over, however, no prices have been revealed as yet.

Gopal Vittal, CEO, Bharti Airtel, in a statement said that the pricing will be segmented in 3 different levels, for tiny companies, for medium enterprises, and for the large enterprises. This will be bundled with the existing internet and broadband plans of the customers.

Airtel BlueJeans is expected to come with enterprise-grade security. It will also get features like live meeting controls and real-time meeting analytics.