How You Can Be Cyber-Smart to Stay in The Real Estate Game

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<a href="https://1.bp.blogspot.com/-JvPosETEcHs/XRCZoUUtYZI/AAAAAAAAAIs/4p73C_6aatct3oHqH8HBhKEzSuzeT9TJwCLcBGAs/s1600/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="149" data-original-width="338" height="175" src="https://1.bp.blogspot.com/-JvPosETEcHs/XRCZoUUtYZI/AAAAAAAAAIs/4p73C_6aatct3oHqH8HBhKEzSuzeT9TJwCLcBGAs/s400/download.jpg" width="400" /></a></div>
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<span lang="EN-IN">Real estate, like every other industry, has
been totally revolutionised by technology in the recent years. Sure, the
interpersonal interaction between the buyer and the seller remains the same,
but apps seem to have taken over the initial process of house-hunting. This is
a more convenient and time-efficient way for buyers to shortlist houses and for
sellers to come in contact with genuine leads. In order to survive in this
changed market, every realtor needs to evolve his way of functioning in order
to maintain a warm, human relationship with both the buyer and the seller in
this app-driven era.</span></div>
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<span lang="EN-IN">If you are a realtor in today’s day and
age, you are much better off getting on these apps and even building a website
and blog for your business instead of trying to fight the trend to keep things
old-school. You can keep updating this blog with some content buyers might want
to see, like how to go about house hunting, or how to negotiate well, or what
to watch out for while booking a property. If users find your organic content
helpful, they will keep coming back to your website with trust on your
perspectives. This trust can convert into a business deal since they are
already in the market looking for a new house.</span></div>
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<span lang="EN-IN">Here are a few other content marketing
ideas for your blog:</span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="font-family: &quot;symbol&quot;; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><!--[endif]--><span lang="EN-IN">Post clear and real pictures of
the properties, along with videos, to give the buyers a feel of what the house
looks like from different angles, the layout etc.</span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="font-family: &quot;symbol&quot;; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><!--[endif]--><span lang="EN-IN">While booking a property people
are equally interested in the neighbourhood, so you can film a walk through the
locality to make it easier for the buyers to understand how the locality is
actually like.</span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="font-family: &quot;symbol&quot;; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><!--[endif]--><span lang="EN-IN">Post pictures and videos of
community activities and interview people who already live there, so that
buyers can evaluate it from all different perspectives.</span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="font-family: &quot;symbol&quot;; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><!--[endif]--><span lang="EN-IN">If you have ideas on interior
designing, you can post a video talking about how buyers can decorate their new
house on a budget.</span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="font-family: &quot;symbol&quot;; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><!--[endif]--><span lang="EN-IN">Another great idea for content
is a video giving essential tips to sellers on how to prepare their house for a
sale.</span></div>
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<span lang="EN-IN">The best part about making these kinds of
content is that apart from generating traffic to the website, you have already
done half your job of convincing the leads. They are already aware of what the
property and t<a href="https://www.blogger.com/u/3/null" name="_GoBack"></a>he locality look like and will expectedly
spend less time deciding whether they want it or not.</span></div>
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<span lang="EN-IN">With a little bit of regularity and
practise, you can up your content game. Eventually, you will see that this
makes the job easier for you as well. If digitisation is a win-win situation
for everyone, why not embrace it?</span></div>
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